Call Center Services
Outbound Business-to-Business (B2B)
Business Sales Calls
The sales psychology for selling to consumers is much more emotional in nature than that of a business-to-business (B2B) call. Business sales calls must incorporate a tremendous amount of logic and the ability to communicate a financial gain because of their decision. It demands a higher-level of sales qualification; usually leading to a longer sales cycle. To complicate matters, the industry being called might have its own “language” with industry jargon and acronyms.
Rampart Marketing recognizes that your B2B telemarketing campaigns require:
- A highly qualified agent seasoned for B2B telemarketing campaigns.
- In-depth training.
- Intensive “hands-on” account management.
Qualified Agents
Rampart Marketing works to identify the correct agent skill set required for your specific campaign. These agents are carefully selected, specifically for B2B sales and lead generation. These agents must have the ability to go “off script”, engaging in an intelligent conversation about the product or service.
In-Depth Training
This is followed by a considerable amount of continuous training. While formal classroom training is a great starting point, continuous extemporaneous training sessions for agents to share key “takeaways” from calls provides a collaborative learning experience to help each agent further develop their sales skills for a specific campaign.
Hands-On Management
Each of Rampart Marketing’s account managers have years of experience managing multiple types of B2B telemarketing efforts. Clients quickly find their depth of talent and willingness to offer maximum effort to understand the goals of our clients for each program that they manage. Rampart Marketing’s account management team works to sustain contact with our clients; providing valuable feedback and working hand in hand to pursue solutions for obstacles and ultimately working to meet campaign targets.
Proven Experience
The variety of business programs we have experience with includes:
- Lead Generation
- Membership Associations
- Continuing Education
- Event Marketing
- Audience Development
- Dental Industry
- Agricultural Industry
- Construction Industry
Ready to Get Started?
Telemarketing Resources
The Best Time to Prospect…Is When You Don’t Have To
Prospecting for sales is a process, an ongoing process. Many sales people get caught in a trap of filling the sales pipeline only to watch it dry up at the most inopportune time. Typically, as the pipeline fills we begin to concentrate on closing activities versus...
Inbound Environments: What Fits You?
When it comes to selecting an inbound call center provider it is important to take an assessment of your needs and determine which inbound environment suits you the best. Most call centers can offer dedicated, shared, or hybrid environments. Dedicated environment...
Five Essential Elements to Any Successful Telemarketing Campaign
At the end of the day any successful telemarketing campaign will include: A target-rich list. An offer that is irresistible. High-quality product or service being offered. Well trained and effective sales staff to professionally present the offer and...